Curt Coffman, co-author of Culture Eats Strategy for Lunch, talks about our need to break from the old mental models we have clung to, with whatever energy we have left and at whatever cost. He believes that we need to focus on Heisenberg’s Uncertainty Principle, simply stated as, ‘Change the way you look at things and the things you look at change’.

How do you look at things differently, how do you see what you have not seen before, how do you begin to understand shifts in your internal and external worlds? There is no singular answer. But there is a remarkable process that will get you on your way. It’s the Denison Organizational Culture Survey,This powerful tool provides companies with a clear vision of their current strengths and weaknesses in four areas: Mission, Consistency, Involvement and Adaptability. It may be completely appropriate for a company to have a strong emphasis on Consistency, based on their business objectives. For other companies, a strong emphasis on Consistency would spell disaster. The key to a healthy culture is understanding what your culture currently supports and where re-alignment needs to occur in order to have a successful and thriving business. Culture does matter – a lot.